Team social circle

Meet our team

Social Circle events are bought to you by a group of friendly industry professionals. We run the events because we want to stay up to date and we have a passion for sharing!

Kirstie Smith


A true content marketing geek with a creative flare and a passion for data. Kirstie’s work focusses on driving revenue through co-ordinated ecommerce, social media and digital strategy.

Katie Underwood


Katie is Senior Client Delivery Manager at Digital Cake and one of the co-founders of  Social Circle. She’s a self-confessed online shopper, so when you visit for her for strategies to make your brand stand out, don’t expect to see the same outfit twice.

Sally Hawkesford


Sally has over 10 years’ experience working in digital marketing within in-house roles and agencies. Sally has extensive consumer experience, specialising in ecommerce, to deliver more bang for clients’ buck and delivering a return on ad spend. Sally loves nothing more than a good old chat about attribution models and data matching to help understand the true performance of digital media.

Sally Hawksford

Jacky Barker


Jacky is eager to take on and rise to new challenges as she continue to further her career as Head of Community at She’s a proud advocate of content marketing and believes creative thinking plays a key role in every aspect of digital marketing – from conception to delivery.

Come and say hi!

Come along to Social Circle events in Birmingham, Manchester or Sydney.

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